A few years ago while in the employ of a local radio mainstay, my boss Jon and I were charged with coming up with a creative way to demonstrate the power of radio as an advertising medium. Our attempt became known as "Lint World" and was a something of a tour-de-force for us in terms of "theater of the mind". Set as an interview with a fictonal business owner talking about how well radio advertising had worked for him, we recorded without a script and layered in some pretty cool and convincing sound effects. We thought we were pretty clever - you can decide below.
Last week I was meeting with my friend Barry from WKCQ in Saginaw and he mentioned a "pro" radio spot he had found that was recorded by Tom Bodett - you know, the Motel 6 guy - (We'l leave the light on for ya'). In less time and with a different approach, Bodett's spot gets the point across more effectively and memorably. Its a tribute to what the power of the spoken word can achieve when it is well crafted, charmingly recited and wonderfully scored. Compare below.
Radio has always facinated me. Mountains can be moved with the human voice, indelible images can be created and its all so simple and elegant. As I've said on many occasions, radio doesn't work - when you do it the way most advertisers do it. But when you're willing to break with convention, radio can open up all kinds of possibilites...
Where can radio take your company? Call us and let's discuss it.