Updated on Tuesday, November 1, 2011 at 2:33PM by J. A. Anderson
It was like a scene from Mad Men. I walk into a conference room and there on an easel is a piece of art board covered with a white cloth. The only thing missing was Don Draper and a smoldering Lucky Strike. And I have to say, the presentation did not disappoint.
The outdoor company had been working on the idea for a few weeks. My client was considering a very large annual commitment to billboard advertising, but the message had to be something special.