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Alfred Anderson Marketing is based out of Flint, MI and serves all of Michigan and the US with Marketing and Advertising support. Alfred Anderson creates marketing strategies and advertising campaigns that work. Our main goal is to get you results that will drive your business.

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Thursday

Oct272011

What's the BIG IDEA?

Thursday, October 27, 2011 at 3:26PM |

J. A. Anderson

Updated on Tuesday, November 1, 2011 at 2:33PM by J. A. Anderson

It was like a scene from Mad Men. I walk into a conference room and there on an easel is a piece of art board covered with a white cloth. The only thing missing was Don Draper and a smoldering Lucky Strike. And I have to say, the presentation did not disappoint.

The outdoor company had been working on the idea for a few weeks. My client was considering a very large annual commitment to billboard advertising, but the message had to be something special.

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