Its reality. Most ad agencies are good at one thing - spending your money. They spend your money to buy media schedules, they spend your money to create the ads to go into the media schedules they bought - and they even spend your money to return your phone calls and emails.
One thing they don’t spend your money on is measuring the results of spending your money. Isn’t that what you, as the advertiser, are after, results?
Advertising has always been 1 part creativity, 1 part guesswork, 3 parts BS and 10 parts luck. When an ad campaign is successful, the agency that created it doesn’t really know why they happened to strike paydirt - they simply tell you that they need to spend more of your money.
Another point of reality. Advertising doesn’t work, at least not as we imagine it should. Perhaps in the dim misty past you could run a couple of ads and be overwhelmed by response, but in today’s marketplace that kind of strategy is simply a recipe for wasting money.
That’s why business owners choose Alfred Anderson Marketing. We understand that advertising shouldn’t be a gamble but rather an investment. And you’re seeking ROI, a return on your investment in advertising. You’re after results.
So how does a marketing plan from Alfred Anderson achieve ROI? We’ll be happy to show you. We’ll need 3-4 hours of your time, your willingness to face past mistakes and learn from them, and a passion to grow your business.
Call (810-963-0026) or email today to book your free Marketing Review & Planning Session with Alfred Anderson Marketing.